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inspired by the heartbeat and pulse of black culture: black music.

This was a comprehensive rebrand, including a new brand positioning, promo campaign, styleguide, logo, tagline and onair toolkit

Taking a page from the sensei QUENTIN TARAntino - just before everyone else started doing the same. The crazy 88s are re-imagined in black as “15 the hard way”, a no-short taking crew of Bad A** TALENT

A Radical departure from typical image campaigns - starring the actor, stuntman and renaissance man sebastien foucan. His opening scene in the neo-classic bond film “casino Royale” inspired this concept. Shot on location in Buenos Aires, Argentina (the only place that would insure the production). Thanks to Reggie HUDLIN for sparking and KElli Lawson for supporting this adventure.

Click here to purchase sebastien’s book FREE RUNNING: FINDING YOUR WAY

The :60 version of the above